AI Insights · Timothy · July 2024
Q2 2024 Fitness App Trends in Europe on iOS
The second quarter of 2024 has seen varied performance in the top iOS fitness and weight loss apps in Europe. Sensor Tower's analysis provides a snapshot of their downloads, revenue, and active users.
Europe's iOS fitness enthusiasts have been actively engaging with top fitness and weight loss apps during the second quarter of 2024. Here's a look at the performance of the leading applications, based on data from Sensor Tower.
Strava: Run, Bike, Hike saw its revenue grow, with a peak at nearly $860K in early June, while downloads showed a mid-quarter spike at 170K+ before settling down to around 100K. Weekly active users remained robust, consistently above 2M throughout the quarter.
YAZIO Calorie Counter & Diet revenue trended between $350K and $420K, with downloads peaking in mid-April at 84K+. Active users showed a rising trend, reaching over 1.3M by the end of June.
MyFitnessPal: Calorie Counter maintained a steady revenue stream, fluctuating around the mid-$300K range. Downloads hovered in the 50K range, while active users saw a peak of over 2.5M in mid-May.
komoot - hike, bike & run experienced revenue ups and downs, ending the quarter on a high note at over $320K. Downloads reached a high of 98K+ in early May, and active users saw a significant increase from April to May but slightly decreased towards the end of June.
Zwift: Ride and Run showed modest revenue figures, consistently around the mid-to-high $200Ks, with downloads remaining low compared to other apps, not surpassing 3K. The active user base for Zwift was significantly smaller than its competitors, staying below 30K.
For more insights on app performance and trends, visit Sensor Tower.
